Over half of small businesses today do not have a privacy policy or even if they do their policy doesn't sufficiently cover their data collection processes leaving them open to legal risks.

A privacy policy is a legal document that is required by law in some jurisdictions, as well as being required for services like Google AdSense. With privacy related lawsuits being more common sites without a policy are at serious risk. Mitigate risk and save the high cost of hiring a lawyer by leveraging the most trusted source for online privacy, TRUSTe.

About TRUSTe

As the leading internet privacy services provider, TRUSTe helps thousands of businesses promote online safety and trust, and guides consumers to sites that protect their online privacy. TRUSTe helps both consumers click with confidence and online companies promote their Web site privacy policies online. Thousands of Web sites rely on TRUSTe's privacy, including top-fifty sites like Yahoo, Facebook, MSN, eBay, Disney, Comcast and Apple.

Programs & Services

Web Privacy

Identifies companies that adhere to TRUSTe's strict online privacy principles which protects the privacy of your personal information. We back up the integrity of our seal programs with our online Watchdog Dispute Resolution program, which lets users hold TRUSTe clients accountable.

EU Safe Harbor

Certifies companies to be in compliance with the European Union Directive on Data Protection specifically the Safe Harbor framework which ensures European citizens that their privacy is protected.

Email Privacy

Reinforces companies' commitments to good email practices by certifying email disclosures, reputation, and unsubscribe policies.

Children's Privacy

Certifies that companies are compliant with the COPPA Rule – letting parents know that kids' (under age 13) information is safe.

Trusted Download

Provides market incentives for adware and other software companies to clearly and unavoidably communicate key functionalities and obtain informed consumer consent prior to download.

TRUSTed Ads

TRUSTed Ads is a DAA-Approved technology platform that allows companies to effectively self-regulate their online behavioral advertising practices and build trust with consumers, partners and regulators.

TRUSTed Cloud

Trusted Cloud data privacy certification helps a service provider to close more business faster by demonstrating high standards for data management and privacy for their service platform and website.

TRUSTed Apps

Trusted Apps data privacy certification helps an app owner or app developer demonstrate high standards for data management and privacy for their business-to-business apps.

Dispute Resolution

Provides companies that do business with European citizens and certified against the Dept. of Commerce's EU Safe Harbor framework with TRUSTe's Watchdog Dispute Resolution process. Dispute Resolution allows you to report violations of posted privacy statements and specific online privacy issues that pertain to TRUSTe clients websites. TRUSTe investigates all eligible complaints and mediates solutions between users and websites.